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Beware Misleading Health Insurance Ads During Open Enrollment

Published: 29 Oct 2026 · United States

During the Health Insurance Marketplace open enrollment, some ads may mislead by promising full coverage but offer limited benefits or are for discount cards, not insurance. Impersonators may also pose as trusted sources to gain your trust.

Who is at risk

US consumers shopping for health insurance

How to protect yourself

Source: Consumer-protection authority (US) (consumer.ftc.gov)

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